If you own a website, you probably want people to see it. If you want people to see it, then you better be high up on Google for some popular keywords. In today’s competitive world, higher search engine ranks are considered to be the holy grail of internet marketing. It’s actually not as hard as you might think to get placed high on Search Engine Results Pages (SERP).

The problem is many of us have no idea how to begin.

It’s not necessary to know about SEO techniques inside out to be successful. However, certain basic tricks definitely help. Here are a few tips to help you get higher rankings and boost traffic for your website on major search engine rankings.

Optimize your site on an extensively researched keyword phrase

Do extensive research while selecting your keyword phrases. Ideally, the phrases should be popular, and the websites that turn up in Google when you type in the keyword shouldn’t be very good (they should have a low Pagerank). Always take into account what the niche viewers are might be looking for. For better search engine traffic, long-tail keyword phrases are the way to go. It’s good for sales too as you get highly targeted traffic searching exactly what you are offering them. You can take the help of some advanced SEO techniques such as Wordtracker, KeywordDiscovery, or even Google’s Keyword Tool to find the optimal phrases for your site.

Well managed Links guarantee higher rank

The tremendous importance of linking can be understood when you realize that today’s major search engines use the quality and quantity of incoming links in their ranking algorithms. Simply put, if your site has more inbound links, search engines would give a ranking boost to your site based on the links. Search engines consider only those links that are from quality sites having relevant content. Don’t worry if your site doesn’t have many links. You can start link building and get some. Participating in blogs and forums with your signature link to your web site is a great way to have serious link building. However, don’t opt for ‘link farms’ as it will have an adverse effect on your search engine ranks.

Title bar can be used to optimize the keywords

Title bar is an effective and yet often the most overlooked feature of any page. Most of the time you would observe when the browser opens your home page or any other page for that matter, it generally displays either untitled or your site’s name. But it can be used to contain your most important keywords on your homepage. But make sure to use distinct keywords, and the length should be restricted within six words. Also avoid using very long keyword strings.

Build your site as “crawler-friendly.”

It doesn’t matter what scripts you have used for links and menus of your site, but it’s a good idea to have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. This alternative means of navigation is helpful for the search engine crawlers to pick the relevant links.

Hope the tips discussed above will be helpful in boosting traffic for your site. Remember, a properly optimized site by using best SEO techniques and having high search engine ranking for every page helps it to attract many highly targeted visitors who may eventually become serious prospects!

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